Quote of the quarter 7 May, 2008

William McDonough, world-renowned sustainable architect and designer, explains why we’re not especially smart as a design species:

How can anything be beautiful if it is not ecologically intelligent? I reflect on the fact that it took us 5000 years to put wheels on our luggage. So, we are not that really smart as a design species. If we look at a tree and think of it as a design assignment, it would be like asking us to make something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, provides habitat for hundreds of species, accrues solar energy as fuel, makes complex sugars and food, changes colors with the seasons, creates microclimates and self replicates.”

Powerful observation. Hear McDonough on Studio 360 or check out his website »